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Toyota Prius wins JD Power Award; Lexus wins overall for 7th Time

The Toyota Prius is the top-ranked individual model – together with the Lexus IS – in the 2007 J.D. Power and Associates customer satisfaction study.

The award is based on the feedback from an independent study of thousands of UK motorists driving vehicles registered between September 2005 and August 2006.

The annual customer satisfaction index surveys motorists on four principle areas: the quality and reliability of their vehicle, service satisfaction, vehicle appeal and value for money.

Miguel Fonseca, Toyota (GB) Managing Director, said: “This is further proof that Prius, and hybrid in general, has been accepted by the motoring public as the car of the future that delivers today. Irrespective of the great technical achievement of Prius, it needs to succeed as an everyday car for real-world experiences of drivers. We always knew it could and this endorsement by existing owners is evidence they appreciate how Toyota is succeeding in delivering cleaner, more fuel efficient motoring without compromising the performance, convenience and reliability they demand.

“Overall the results demonstrate Toyota’s all-embracing commitment to the highest levels of service to our customers as well as to quality, reliability and high driver appeal in all our products.”

At the same time, Lexus has achieved a record-breaking seventh consecutive J.D. Power Gold Award for customer satisfaction. This means that Lexus has now claimed the Gold Award every year since it became eligible for consideration – an achievement that is unmatched by any other car manufacturer in J.D. Power CSI reports, anywhere in the world.

Scoring 862 points out of a possible 1,000, Lexus led the field by a 17-point margin and was 46 points ahead among the premium sector brands. It was the highest scoring brand in three of the four study categories: vehicle quality/reliability, service satisfaction and vehicle appeal.

As well as retaining the top manufacturer title, Lexus also claimed the highest result for an individual model with the IS sports saloon taking top spot for the second year running, but sharing the laurels with its Toyota group stablemate, the Toyota Prius.

The RX was placed fourth overall, making it by far the highest-rated SUV, 20 points clear of its closest rival. In all, Lexus and Toyota models claimed five of the top 10 model rankings.

Steve Settle, Director of Lexus, said: “The message from these results is clear: the quality of our products and our service to our customers have no equal. In seven years, none of our competitors has managed to improve its performance to a level where it matches, let alone exceeds the all-round rewards of Lexus ownership. We are extremely proud of what has been achieved by Lexus GB and by our network of Lexus Centres, and are determined that we will continue to set the highest standards for customer satisfaction the UK motor industry.”

Lexus now looks forward to the launch of the LS 600h this summer, a new flagship for the range, featuring the latest development of Lexus Hybrid Drive.