Citroën is bringing back the classic DS name with a Mini Cooper rival. Making its public debut at the 2009 Geneva Motor Show, the car is part of a proposed DS – apparently standing for Different Spirit – affordable premium model range.
The CITROËN DS INSIDE concept which will be displayed at Geneva is based on the smaller of the forthcoming DS models, the DS3, and will be the first to be launched in 2010, followed successively by the DS4 and DS5. The models will be positioned as premium models in the small, medium and large car segments. The CITROËN DS INSIDE concept looks good, but the design is hardly as ground-breaking as the original.
The fuel efficient C-Cactus concept car will also be on show, along with the new CITROËN C3 Picasso, that goes on UK sale in April.
Commenting, Xavier Duchemin, Managing Director of CITROËN UK said: “At a time when some are postponing or cancelling future models, it is very exciting for us and our potential customers to see that CITROËN are looking forward positively to when the current, undeniably tough, times are over. Our display at Geneva showcases both what is to come, including the exciting CITROËN C3 Picasso, as well as our current range which continues to offer buyers excellent value, environmentally sensitive and stylish options for today.”