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Fiat eco:Drive wins industry award

eco:Drive
, the Fiat in-car system that helps motorists save money and reduce exhaust emissions, has won another top industry honour.

The high-tech system has taken the Fleet Environmental Award in the 2009
Fleet World
Honours, presented today at London’s RAC Club. This is a special prize, the winner of which is decided by the Department of Transport’s Energy Saving Trust.

Launched by Fiat at the 2008 Paris Motor Show,
eco:Drive
is a free-of-charge tool that helps drivers understand the impact of their driving style on fuel consumption and CO
2
emissions.

“The winner of this award was nominated by the Energy Saving Trust, an organisation with an extensive overview of all environmental initiatives on the market,” says
Fleet World
editor Ken Rogers, one of the judges.

“As such, Fiat can be justifiably proud of its achievement. The Fiat range is especially attractive to younger drivers and the
eco:Drive
programme will ensure that they form environmentally sound driving habits from an early age.”

Using a USB stick plugged into the car’s dashboard,
eco:Drive
records detailed information about the vehicle and how it is driven, which can be uploaded on to a computer. It then gives an analysis of the driver’s performance, along with suggestions on how to improve efficiency even further by changing driving style.

“We are delighted with this recognition from a professional magazine such as
Fleet World
.
eco:Drive
is an innovative product that is proving very useful to both consumers and businesses, with the common goal of cutting costs and reducing emissions,” says Luis Cilimingras, Head of
eco:Drive
Project, Fiat.

“Today real CO
2
emissions are hard to measure – and things that are hard to measure are difficult to reduce. We are now working on a specific version of
eco:Drive
for B2B, which can monitor the CO
2
emissions of a whole fleet and track progress on reduction, so we can give a tool to fleet managers and those responsible for CSR to make their job easier.”

To date, more than 40,000 users have downloaded
eco:Drive
, and over 15,000 have joined the
eco:Drive
community, which Fiat estimates has saved more than 910,000 kg of CO
2
.