Toyota iQ becomes an Aston MartinJune 29, 2009
What do you get if you cross a Toyota iQ with an Aston Martin? An Aston Martin ‘Cygnet’. And no it’s not a made-up story, this is for real.
The ‘Cygnet’ concept aims to combine the efficiency benefits of Toyota’s iQ city car with the brand name of Aston Martin. The idea seems to be that if you buy a ‘real’ Aston Martin, you could get an iQ thrown in for those city trips where an Aston is evidently just too irresponsible to be seen in. (We’ve checked our calendar, and no it’s not April 1st).
The Cygnet will be a luxury commuter car, exclusively built for and sold to Aston Martin owners. The car will be tailored specifically to customer requirements at Aston Martin’s headquarters in Gaydon.
‘It’s a great compliment that the Toyota iQ has been hand-picked by one of the world’s most prestigious sports car brands, a company with whom we also share a strong friendship. This collaboration represents a natural pairing of strategies: a small yet spacious package, perfect for the city driver, finished off with Aston Martin’s iconic design language,’ said Tadashi Arashima, CEO and President of Toyota Motor Europe (TME). ‘The Cygnet is a good choice for the Aston Martin owner looking for that second or third car, which is luxurious and eco-conscious,’ he added.
Aston Martin Chief Executive, Dr Ulrich Bez said: “Now is the right time for Aston Martin to take this first bold step to embark on this special project – made possible with the support of an organisation of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ.”
“Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept – akin to an exclusive tender to a luxury yacht – will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market.”
“The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level.”
This should be interesting…