Electric Avenue at American Motor Show

Has America finally woken up to the need for green vehicles?

The North American International Auto Show (NAIAS) has announced the debut of Electric Avenue, a 37,000 square foot feature on the main floor of the 2010 show. The new showcase will spotlight electric vehicles and technology of both traditional automakers and innovative entrepreneurs.

The exhibit area will feature nearly 20 vehicles as well as symposiums and special events on the adjacent NAIAS stage.

“Electric Avenue is going to be a unique feature of the 2010 NAIAS that will enable us to educate a diverse audience about the long-term viability of the auto industry using a subject that is top of mind globally these days,” said NAIAS Chairman Doug Fox.

“Each year our show strives to provide an innovative approach to providing excitement. As one of the primary stops on the global show circuit we are able to draw key media and help exhibitors tell the short- and long-term strategies to a passionate audience of consumers and industry leaders.”

In addition to Electric Avenue, the Michigan Economic Development Corporation (MEDC) EcoXperience will also return to NAIAS, allowing Press Week and Public Day visitors the opportunity to experience electric vehicles on a landscaped track in the lower level of Cobo Center.

The new exhibit has already secured sponsorship by The Dow Chemical Company, which will showcase the importance of technological solutions, such as Dow’s lightweighting and advanced battery technology, and its role as a key enabler to changing the game on energy consumption and climate change.

“We are pleased to join NAIAS to showcase the significance of technology to the automotive industry,” said Heinz Haller, executive vice president, Performance Systems, The Dow Chemical Company. “We believe developing and commercializing next generation battery technology, for example, will help ensure the sustainability of the automotive industry while meeting the nation’s energy and environmental goals and generating tens of thousands of green collar jobs in Michigan and throughout the nation.”

The North American International Auto Show will take place at the Cobo Center, Detroit, Michigan from January 11 – 24, 2010.