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Green Cars at Cholmondeley Pageant of Power 2011

A Tesla Roadster at the 2010 Cholmondeley Pageant of Power

The 2011 Cholmondeley Pageant of Power will showcase the latest green cars, in addition to the more traditional performance machinery that the event has become known for.

Both performance-focused and more mainstream low emission cars will be on display, on the racing track and in a central static display area in front of the estimated 75,000 crowd.

The 2011 Cholmondeley Pageant of Power will take place for the first time over three days, from Friday 15 to Sunday 17 July 2011.

The inclusion of a Friday Preview Day will allow visitors to get behind the scenes in the pit area and view the international field of famous cars, racing drivers and motorcyclists as they take to the 1.2 mile sprint track for practice runs before the competitive race action starts on Saturday.

The Cholmondeley Pageant of Power is located in the Cholmondeley Estate in Cheshire, and was created to celebrate power and performance in its many forms. In 2011, the fourth Pageant will feature a range of thrilling displays unmatched in the UK, making it the perfect family day out.

A full event schedule and list of participants will be announced over the coming months, but the Cholmondeley Estate has already revealed some enticing details.

On display and completing high-speed laps will be legendary vehicles celebrating the 40th anniversary of Tyrrell’s first Formula 1 World Championship, the Lotus that Stirling Moss famously piloted to victory at Monaco in 1961, the world’s only collection of four-wheel drive Formula 1 cars and, from Founding Sponsor Bentley, a Speed 8 endurance racer.

The Pageant will not only be a draw for petrolheads and motorsport fans. Four different classes of international powerboat will undertake full-throttle runs on the lake neighbouring the race track. For those that like action of a more explosive nature, there will be a display of British Army combat power, featuring tanks, troops and field artillery all engaged in a breathtaking battle simulation.

Taking to the skies will be the largest private helicopter gathering in Europe, facilitated by event sponsor, Eurocopter. Also set for a return in 2011 are the daring Breitling Wingwalkers, and a WWII fighter-plane flypast.

The Firework Concert that proved so popular in 2010 – raising over £75,000 for Help for Heroes in the process – will be back on the evening of Saturday 16 July.  The Concert has been a long-standing highlight of the region’s social calendar since 1989, with the exceptional setting, spectacular fireworks and emotive music all contributing to a ‘Proms in the Park’ atmosphere. Last year’s Military Tattoo theme was such a success that it will be repeated in 2011.

James Hall, Events Director for the Cholmondeley Pageant of Power, commented: “The 2010 Pageant was a wonderful occasion and visitor numbers exceeded all our expectations. It was thrilling to walk around the park over the weekend seeing tens of thousands of people enjoying the amazing displays.

“I calculated that we must have hosted over half a billion pounds worth of machinery here this year. One of the pit lane line-ups alone contained cars with a value of over £15 million. The next event will give visitors even more to get excited about, and the extra day will bring an exciting new dimension and attract many more from near and far.”

Winning the Best Tourist Event in Cheshire, and drawing in more than 50,000 visitors in 2010, the Pageant of Power has fast gained a reputation that makes early booking essential.

The 2011 Cholmondeley Pageant of Power will be open to the public from 15 to 17 July at Cholmondeley Castle, Malpas, Cheshire. Gates open at 8.00am every day, and, until April, adult tickets start at just £15 with children entering free. Adult tickets for the fireworks concert event on Saturday 16 July start at £20, while child tickets start at £10. For more information about the Pageant or to book tickets, visit or call 01829 772432.