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My Electric Avenue announces first communities to take part in electric car trials

My Electric Avenue South Shields Cluster 300 170.jpg

My Electric Avenue South Shields Cluster

My Electric Avenue, a project to test the impact of electric vehicles on the local electricity network, has today announced the communities that have been successful in applying to take part in its ‘Technical Trials’.

The first successful communities for the £9m My Electric Avenue project, hosted by Scottish and Southern Energy Power Distribution (SSEPD), and led by EA Technology, are based in Chiswick, Marlow, South Gosforth, South Shields, Wylam, Chineham and Whiteley. That’s seven clusters, of ten people in each, which means that the targets set for the project by Ofgem have been achieved four months ahead of schedule.

Due to this great progress, Ofgem has agreed to early release of project funding, which means that these clusters can now look forward to installation of charging points and Esprit technology, and delivery of Nissan LEAFs, months earlier than originally anticipated.

With these Technical Trials now almost full, My Electric Avenue is starting its Social Trials programme. These trials are designed to complement the information gathered during the Technical Trials and participants can lease a new 100% electric Nissan LEAF at a specially negotiated rate for 24 months. Applicants can be individuals or groups and there’s no requirement to have any technology installed in the home. Spaces in the Social Trials are limited and so the cars will be allocated on a first-come, first-served basis.

Commenting on the success of the project, Stewart A Reid, SSEPD’s Future Networks Manager, says: “We want to deliver the best service possible to all our customers, and that is why this trial is so important as we move towards the low carbon future. The knowledge gained from My Electric Avenue will be shared amongst network operators, government, the energy industry, the low carbon vehicle sector and the general public as a whole. EA Technology has created an excellent mix of partners and relevant expertise for My Electric Avenue, with a hands-on delivery approach that makes this project exceptionally effective and good value for money.”

Under the Technical Trial programme, each individual in a cluster will lease an all-electric Nissan LEAF at an exclusively-subsidised rate for 18 months, with the aim of trialling ‘Esprit’, a new technology developed by EA Technology, to monitor and control the electricity used when the car is being charged.

Dave A. Roberts, EA Technology’s Future Networks Director observes “The community-led approach to customer engagement has been key to the success of the project, enabling us to achieve our deliverables way ahead of schedule. We are now looking forward to getting cars on drives and the Esprit technology installed. This will really start to give us an idea of what the EV street of the future will look like.”

Olivier Paturet, General Manager Zero Emission Strategy, Nissan Europe SAS, adds: “The ‘bottom up’ approach to customer engagement has proved particularly impressive, and is reaping great results. The fact that in October the Nissan LEAF was the best selling car in Norway just shows the power of proactive initiatives like My Electric Avenue throughout Europe in maintaining Nissan’s leadership role in zero emission mobility.”

For more details on the Social Trials, and to register interest, visit