Polestar 1 launched at Geneva

Polestar 1

Polestar 1

Polestar, the new electric performance brand, has introduced the Polestar 1 to the public for the first time at the Geneva Motor Show.

Polestar is the new electric performance brand from the Volvo Car Group. Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo Cars. These synergies enable the design, development and production of separately-branded, high performance electrified cars.

Polestar begins this new era with the Polestar 1 – a low-volume Electric Performance Hybrid 2+2 GT coupé with 600 hp, 1000 Nm and an electric-only range of 93 miles, the longest of any hybrid car in the world.

The Electric Performance Hybrid powertrain features an internal combustion engine powering the front wheels, while a double electric rear axle drive system powers the rear wheels from a total of 34 kWh of battery power. In combination, the Polestar 1 is an electric vehicle with the benefits of an internal combustion engine to supplement the electric drive over long distances when required.

In the future, the Polestar 2 and Polestar 3 will join the portfolio as full battery-electric, higher volume, driver-focused vehicles.

Under the Polestar Engineered brand, Polestar builds the S60 and V60 Polestar – 367 hp performance road cars with over 250 developments over-and-above the standard Volvo products. It also offers Polestar Engineered performance hardware upgrades and engine software optimisations for existing Volvo products.

Polestar will open pre-orders for the Polestar 1 on 13 March 2018, a refundable deposit of €2,500 will be required.

Pre-orders will open in the six initial launch markets announced in January, including China, the United States, Sweden, Germany, Norway and the Netherlands. An additional 12 new markets for Polestar 1 have been added and will open for pre-orders simultaneously, including Switzerland, the UK, Belgium, Finland, France, Poland, Austria, Spain, Italy, Denmark, Portugal and Canada.

The Polestar consumer experience is based on a new subscription model, where customers will be able to subscribe to their Polestar car for two or three years. Linked to a host of connected and on-demand benefits like pick-up and delivery servicing, the no-deposit, all-inclusive subscription model has been designed to take the traditional hassle out of vehicle ownership with one monthly fee that includes sundries like insurance and maintenance. Customers will also be able to purchase the Polestar 1 outright if desired.

The Geneva Motor Show also marks the start of a world tour for the Polestar 1. Other regional reveal events are planned in China, the United States and elsewhere in Europe, which will allow customers, potential subscribers and brand fans to see the new Polestar 1 in key markets in the build up to the start of production in mid-2019.