An all-new Kia EV crossover with a driving range of over 300 miles will be introduced to Europe in 2021, constructed on a unique EV platform. It will also offer a sub-20 minute high-speed charging time.
Kia plans to offer 11 EVs by 2025 globally, across a range of vehicle segments including passenger vehicles, SUVs and MPVs.
Kia is ramping up its EV focus as Battery EVs have accounted for a record 6 per cent of Kia’s total European sales in Q1 2020, with sales of new EVs growing by 75 per cent compared with the first quarter of 2019, to 6,811 units.
Emilio Herrera, Chief Operating Officer for Kia Motors Europe, commented: “Many of Kia’s new EVs will be offered in Europe, which is currently the focal point for EV sales growth worldwide. We are encouraged by the early sales success of our current generation of EVs, the new e-Niro and Soul EV, which have been well-received by buyers across the continent. In every one of the last five years, we have reported growing sales of Kia EVs, and our next-generation models will accelerate this trend further.”
Kia Motors Europe will launch many of the brand’s future global EVs following the introduction of the brand’s first dedicated zero-emissions model in 2021.
Every new model line due to launch in Europe from now on will also offer at least one variety of electrified (mild-hybrid, full-hybrid, plug-in hybrid or electric) powertrain, as advanced powertrain technology forms an ever greater proportion of the brand’s European sales.
Kia will offer many of its new vehicles with charging capabilities tailored to the needs and budgets of customers across a range of vehicle segments. Kia’s EVs will offer either 400V or 800V charging capacity, enabling fast or rapid charging depending on the different types of buyer for individual model lines.
Kia is targeting global annual sales of 500,000 EVs by 2026, and is aiming for more than 20 per cent of its European sales to be fully-electric by this time.
Pablo Martinez Masip, Director Product Planning and Pricing for Kia Motors Europe, explained: “We want to provide European customers with the best possible value for their money, something that we are committed to with every new car. This means that certain models, particularly those aimed at more cost-conscious buyers, will offer 400V charging capability. 800V charging won’t simply be reserved for Kia’s flagship models, however, but where it most closely matches the usage profile of a particular model line.
“Both systems can be charged at home or in public, with 800V rapid charging enhancing usability in models driven by customers who may rely on high-voltage rapid charging more often or drive higher mileages. 400V charging, as already found in the e-Niro and Soul EV, also enables rapid charging and will remain relevant for many customers who have greater flexibility about where and when they recharge. We will cater for all needs.”