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Connected Kerb

Connected Kerb project to improve EV charging in small towns and villages

Electric vehicle (EV) charging specialist, Connected Kerb, is working with Kent County Council in a first-of-a-kind project that will provide a concept for local authorities across the UK to deliver sustainable, affordable and accessible EV infrastructure to hard-to-reach UK communities. 

In the project’s first phase, Connected Kerb is installing 40 charging units across 20 Kent Parish sites to improve accessibility for EV motorists and encourage a wider shift to EVs. All income from the chargers goes to the local community or is used to support the roll out and maintenance of more chargers, creating a long-term revenue stream for those involved. 

The distribution of EV charge points across the UK is massively varied. For example, over 30% of the UK’s public charging network is located in London, equivalent to 63 public chargers per 100,000 people. This compares to areas like Castle Point, Kent, which has just 2.2 chargers per 100,000 people. According to the UK Government, access to convenient charge points is essential to ensuring communities do not become isolated, either because they become unreachable for other EV motorists, or because they themselves are unable to utilise new EV technology. The Competition and Markets Authority (CMA) has also highlighted the risk that electric car owners in some areas could be “left behind” as a significant challenge to the industry, with a lack of infrastructure potentially stifling EV uptake.

Chris Pateman-Jones, CEO of Connected Kerb, said: “Access to charging infrastructure is one of the biggest barriers to the uptake of EVs. Although demand for chargers is higher in dense urban areas, the lack of infrastructure in out-of-town communities leaves people concerned about switching to EVs. It is vital that access to public charging is equitable across the entire country and we bring an end to the EV charging postcode lottery.

“Nobody should be left behind by the EV revolution because of where they live. Our partnership with Kent County Council shows that the economics of installing EV charging in non-urban areas is much more favourable than many believe. This is a recipe for success for local authorities across the UK.”

Installing public charging infrastructure outside of busy urban areas has typically been a challenge for the industry. Lower grid capacity and fewer connections increase upfront cost, with lower footfall compounding the challenge by extending the return-on-investment period. With some rapid chargers costing upwards of £100,000 to install, and with lifespans of between 5-10 years, the economics rarely add up.

As part of the company’s mission to make EV charging accessible for everyone, wherever they live, Connected Kerb’s technology and business model enables local authorities to provide all communities with accessible, low-cost and reliable public EV charging. Unlike many public charge points, Connected Kerb’s infrastructure is designed to last 20+ years – significantly longer than anything else on the market. The charging infrastructure is located below ground and installed once, with passive chargers that can be easily ‘switched on’ by adding the above ground charge point to match consumer demand.

The chargers also feature additional smart capabilities that can facilitate air quality monitoring, parking management, CCTV, road sensors, 5G connection, autonomous vehicles, route planning and power demand forecasting. These features, plus the long lifespan, make EV charging infrastructure much more cost effective and create a business case for installing it in hard-to-reach areas. 

This long-term approach means Kent County Council and the Parish, will have access to a long-term revenue stream to help maintain and expand the charger network. This substantially improves the economics of this type of project, making EV charging affordable to install, ultimately reducing the cost fodrivers and creating cleaner, quieter communities.

Tim Middleton, Transport Innovations Programme Manager, Highways, Transportation & Waste from Kent County Council, said: “Providing adequate electric vehicle charge-points across the county is a key part of our strategic plan to achieve carbon neutrality by 2050. This partnership offers a fantastic opportunity for Kent businesses, residents and visitors to have equal access to electric vehicle charging infrastructure – not only is this crucial as we move closer to the 2030 ban on the sale of petrol and diesel cars, but it means that Kent can play its part in the transition to decarbonisation.”

The EV charging units are being installed at all sites, including village halls, pavilions and car parks, from May, giving local residents, businesses and visitors the chance to charge in small towns and villages across Kent. Every charger will provide a 7kW – 22KW fast charge, perfect for habitual charging where residents, shoppers, and company vehicles are parked for a predictable amount of time each day. Every chargepoint will feature contactless payment via the Connected Kerb app with a consistent network and tariff across the sites, enabling fair and equal access for everyone. 

The quality and price of Connected Kerb’s offer alongside the company’s community engagement work, aimed at generating awareness and enthusiasm around the new chargers led to the successful tender award. Additionally, Connected Kerb’s sustainable credentials were a welcome benefit with chargers made from recycled materials such as old car tyres. 

Jon Brooks, local resident and EV driver, said: “Switching to an electric car is a no-brainer for me – it’s cleaner, quieter and saves me hundreds in fuel costs every month. However, outside of a big towns, public chargers can be few and far between. It’s great to see that areas like mine aren’t being forgotten. Without public chargers like these, I simply wouldn’t have had the confidence to go electric.”

The project is financed from a range of sources. The project has received funding from the Kent Lane Rental Scheme; the DFT to support sustainable travel; Parishes themselves have contributed and for some locations 75% of the costs were financed through the UK Government’s On Street Residential Charge Point Scheme, available to all local authorities in the UK. The charger revenue will be returned to the local community and used to maintain and expand the charger network Connected Kerb will play an ongoing maintenance and customer support role. The company also offers a fully funded model, involving no upfront cost to local authorities, with all charger revenue shared.