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JLR to invest £15bn in EVs, but Land Rover killed off

JLR has announced plans to invest £15bn over five years in EVs, including its Halewood plant becoming an all-electric production facility, its Engine Manufacturing Centre in Wolverhampton producing electric drive units and battery packs, and its next generation medium-size SUV architecture will now be pure-electric.

JLR’s Reimagine strategy will also see the company move to a ‘House of Brands’ approach which will include Range Rover, Defender, Discovery and Jaguar – but there’s no mention of Land Rover. It’s therefore assumed that the iconic Land Rover name will be killed off, which appears to be throwing away 75 years of brand value.

JLR (no longer Jaguar Land Rover) will start to invite applications for customer orders for the all-electric Range Rover from later this year. The first of its next generation medium-size SUVs will be an all-electric model from the Range Rover family, launching in 2025 and built at Halewood in Merseyside, in a move that JLR says further affirms its commitment to the future of the UK car industry.

JLR will retain the flexible architecture on which the Range Rover and Range Rover Sport are built, offering internal combustion engine, hybrid and battery electric vehicle options. JLR says that this gives the company “uncompromised flexibility to adapt its vehicle line up to meet the needs of different markets around the world, that are moving at different speeds towards net zero carbon targets.”

The first of three new Jaguars will be a 4-door GT built in Solihull in the West Midlands. With a power output more than any previous Jaguar, a range up to 430 miles, and with indicative pricing from £100,000, the new Jaguar will be built on its own unique architecture. More details of the new 4-door GT Jaguar will be released later this year, before going on sale in selected markets in 2024, for client deliveries in 2025.

JLR also revealed its Engine Manufacturing Centre in Wolverhampton, currently producing Ingenium internal combustion engines for its vehicles, will have an electric future producing electric drive units and battery packs for JLR’s next generation vehicles. It will be renamed the Electric Propulsion Manufacturing Centre to reflect the move. 

JLR confirmed that its stamping facilities that prepare pressed body metalwork for JLR’s vehicles at its the historic Castle Bromwich site will be expanded to play a key role in the company’s electric future, by providing bodywork for next generation electric vehicles. JLR says that it continues to explore options for other parts of the Castle Bromwich site.

Before the end of the decade the Range Rover, Discovery and Defender collections will each have a pure electric model, while Jaguar will be entirely electric.