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In 2023, electric vehicles, as well as clean energy technologies, have become highly charged and emotive subjects, fuelled by a surge of misinformation in the mainstream media.
The well-established (since 2010) YouTube channel, the Fully Charged SHOW, teamed up with progressive UK energy provider OVO, to survey existing and prospective electric vehicle drivers.
With more than 6,000 global respondents to 90 questions in 3 days, the quantity and quality of data makes Fully Charged’s ‘BIG’ SURVEY the most comprehensive of its type anywhere in the world.
Dan Caesar, CEO of the Fully Charged SHOW had this to say: “With more than 1 million subscribers worldwide, this survey gives voice to the lived experience of electric vehicle drivers, and to those that are on the cusp of purchasing one. It also amplifies the realities of energy-savvy consumers that already own technologies like solar, batteries or heat pumps or again are looking to do so. This incredibly powerful information offers insights that should form the basis of any strategy to communicate with this emergent market of prosumers, as we move towards mainstream adoption of all of the above.
“There are two things that struck us above all when we studied the results of this survey in full. Firstly, that the ‘real-life’ experience of these technologies is a positive one, that goes against mainstream coverage; for example more than 9 out of 10 battery electric vehicle drivers will never return to combustion engine vehicles. And secondly, we are witnessing the rise of a consumer that is, in the absence of alternatives, getting its information from digital platforms, such as YouTube, and not from traditional platforms like press and TV. This more technologically progressive consumer is the one most likely to switch to a battery electric vehicle or to a cleaner energy source, and is, as word of mouth spreads, multiplying at a rapid rate.”
Alex Thwaites, Director of EVs at OVO added, “We’re proud to support Fully Charged LIVE and encourage more households across the UK to start their zero carbon living journey. At OVO we want to make it as easy as possible for consumers to make the switch to EVs, heat pumps and solar to cut costs and carbon. We’ve already helped thousands of people switch to greener tech and save money and hope to help millions more.”
Key information gathered includes:
