One of the main events in the low carbon vehicle calendar, the Low Carbon Vehicle Partnership Conference, took place on 28 June 2007 in London. The Low Carbon Vehicle Partnership is an action and advisory group, established in 2003 to take a lead in accelerating the shift to low carbon vehicles and fuels in the UK and to help ensure that UK business can benefit from that shift.
Top of the conference billing was the announcement of the winners of the ‘Cars NOT Carbon’ greener motoring marketing competition.
In addition there was a debate with industry experts and the audience about Biofuels (‘More good than harm?’), along with presentations from other speakers such as Professor Julia King about the King Review of Low Carbon Cars.
Also announced were the results of the largest survey of the opinions of the LowCVP’s 250+ stakeholder organisations and the latest news on the car fuel economy label roll-out.
Finally, the key policies to deliver greener road transport were looked at, and one of the debates was entitled ‘Can regulation cut road transport carbon?’.
Here’s a summary of some brief soundbites from the conference:
‘Cars NOT Carbon’ greener motoring marketing competition
One of the main conference events was the announcement of the winners from the Cars NOT Carbon competition, when marketing agencies and students were invited to come up with ideas to promote low carbon cars. The winners presented their innovative marketing and advertising campaigns to a large audience of automotive and fuel industry delegates, Government representatives and other LowCVP stakeholders. Delegates were also able to visit an exhibition of the winning work.
One of the winning entries was an idea to have a coloured circle on a car’s tax disc to reflect its energy rating, ranging from green to red, as a visible statement of a car’s green (or red) credentials. We say, good idea (the Lib Dems actually had this idea a while ago), but why not go further – and rather than have a small coloured sticker, make the entire tax disk green, yellow or red. Or even better, have a tax disc size coloured sticker on the vehicle’s number plate.
For more information, to see the competition winners, and find out more about LowCVP, visit: www.lowcvp.org.uk