Honda’s Formula 1 racing car will become cloaked in a large image of the earth as part of a new initiative to help raise awareness of environmental issues.
Rather than advertising and sponsor logos that have dominated Formula 1 cars for years, Honda’s F1 car will feature a huge image of the earth. Honda say the new livery is a call to action for fans, sponsors, customers and members of the public to help address global environmental issues.
There will also be the opportunity for members of the public to have their names on the car. Via the website www.myearthdream.com
, fans can make a pledge to change their lifestyle to improve the environment and make a donation to an environmental charity. In return, their name will form a tiny individual pixel on the F1 car, which will help build the image of planet earth. But you’ll need a microscope to see your name on the car; hopefully it will be more visible on the website.
John Kingston, Environment Manager of Honda (UK) is encouraging F1 fans to help offset the emissions of the car; “We’re not saying F1 is ‘green’, but the fans can really make a difference. If just one per cent of the people who watch Formula 1 were to change one light bulb for an energy saving one, this would save 38,000 tonnes of CO2 – the same amount of carbon emissions produced by the Honda Racing F1 team over three seasons.”
The Honda Racing F1 Team will work closely with global environmental charities to develop Honda’s existing environmental ethos within the world’s most high profile motor-sport.
“Climate change is probably the single biggest issue facing the global community and F1 is not immune from it,” says Nick Fry, Chief Executive Officer, Honda Racing F1 Team. “On the contrary, we believe that F1, with its huge global profile and cutting edge technology, can play an important role in not only highlighting the issues, but also playing our part in developing solutions. We hope that in raising awareness we will encourage members of the public to come together and help take on the challenge of climate change.”
“Honda constantly strives to be innovative in both its technology and its thinking and to sincerely respond to the demands of customers and society,” says Yasuhiro Wada, Chairman, Honda Racing F1 Team and General Manager, Honda Motor Company. “Honda has always made great efforts to contribute to the preservation of the environment in its corporate activity. We hope this new initiative for Honda in F1 will help to further stimulate awareness and interest across the world for these important environmental issues.”
Honda doesn’t make any mention of the fact that Formula 1 is actually planning to go green, by adopting hybrid technology. Green-Car-Guide sponsors what is believed to be the lowest emission rally car in the world, the hybrid (and biofuel) Oaktec Honda Insight. The Oaktec team has recently presented their project to the FIA, (Fédération Internationale de l’Automobile), the governing body of worldwide motorsport, see: FIA responds positively to the EEMS-supported Oaktec hybrid rally car project