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Kia introduces Hybrid and Eco Dynamics brand

Kia hybrid vehicle

Kia Motors has introduced a Hybrid and a new environmental brand ‘Eco Dynamics’ in Korea.

Vehicles with new environmental technologies including hybrid vehicles, plug-in hybrid vehicles and hydrogen fuel cell vehicles will be identified with the unique Eco Dynamics badge .

Kia has already showcased the c’eed ISG model year in Europe. The ISG (Idle Stop and Go) features an auto start-stop system for enhanced fuel efficiency and is a first for a Korean car.

Kia will unveil its first hybrid vehicle, the Forte LPI hybrid, on the Korean domestic market this August. Kia plans to introduce a mid-sized, full hybrid vehicle in 2011 and follow up with early commercialisation of a hydrogen fuel cell vehicle in 2012.

The Forte LPI hybrid car runs on both Liquefied Petroleum Gas – a popular fuel in Korea – and electricity. It employs a hybrid system which supports the internal combustion engine during motor starts and acceleration.

Equipped with a 1,600cc Gamma LPI HEV engine, the Forte LPI hybrid is also the first car in the world to use lithium polymer batteries. Compared to nickel-metal-hydride (Ni-MH) batteries used by competitors, lithium polymer batteries provide more power in a lighter and compact package, enhancing fuel performance and freeing up more space.

The car will be shown to general public at the Seoul Motor Show 2009 that opens on April 2.