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New Toyota Hybrids at Geneva

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Toyota will focus on its new hybrids, plug-in hybrids, electric vehicles and fuel cell hybrid vehicles at the Geneva Motor Show.

Cars on display include the world debut of the Yaris HSD hybrid concept – in advance of an actual production model that will bring Toyota full hybrid power to the B-segment, Europe’s largest market sector.

The Yaris HSD is the next step in Toyota’s roll-out of full hybrid versions of its complete model range in Europe.

The Prius+, Europe’s first seven-seat full hybrid, will also be unveiled at Geneva. The Prius+, similar to the Prius v that was unveiled in North America last month, provides significantly more passenger accommodation and loadspace than its sister hatchback model. But it still offers class-leading fuel economy and ultra-low emissions.

Toyota will also be showing how its hybrid power technologies can achieve high efficiency and low or zero emissions in a wide range of vehicle types, including Plug-in Hybrids (PHV), Electric Vehicles (EV) and Fuel Cell Hybrid Vehicles (FCHV) – all of which feature in its product strategy for the present decade.

The Geneva Motor Show is open to the public from 3 to 13.