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Version 1.2 — Effective 10 June 2026
These Standard Sponsored Content & Advertising Terms (“Terms”) are issued by Green Car Guide Ltd, a company registered in England and Wales (company number 05695573), whose registered office is at 33 Harrison Road, Halifax, England, HX1 2AF (“GCG”). These Terms govern the supply of sponsored content, advertising and associated marketing services by GCG to any purchasing party (the “Client”) as specified in GCG’s invoice or order confirmation (the “Invoice”).
By paying an Invoice, or by requesting or accepting commencement of the Services described in an Invoice, the Client agrees to be bound by these Terms. These Terms, together with the relevant Invoice, constitute the entire agreement between the parties in respect of the Services described in that Invoice (the “Agreement”).
These Terms are distinct from, and additional to:
1.1 In these Terms the following words have the following meanings:
| “Advertisement” | any display advertisement, banner, sidebar unit, newsletter sponsorship placement, or other paid promotional placement on the Site or in any GCG email newsletter, as specified in an Invoice. |
| “Article” | a piece of sponsored content produced and/or published by GCG on the Site, as specified in an Invoice. |
| “Business Day” | a day other than a Saturday, Sunday or public holiday in England. |
| “Charges” | the fees specified in the Invoice, exclusive of VAT. |
| “Client Materials” | all content, copy, draft articles, creative artwork, logos, branding, data and other materials supplied by the Client to GCG for use in connection with the Services. |
| “GCG Materials” | all content, images, text and other materials created, contributed to, or published by GCG in connection with the Services, including images supplied from GCG’s proprietary photolibrary. |
| “IPR” | intellectual property rights of any kind, whether registered or unregistered, anywhere in the world. |
| “Link” | a hyperlink within an Article or Advertisement pointing to a URL nominated by the Client, carrying rel=“sponsored” and/or rel=“nofollow” attributes as determined by GCG. |
| “Services” | the sponsored content, advertising and associated marketing services described in the Invoice, including (as applicable) the production and publication of Articles and the placement of Advertisements. |
| “Site” | www.greencarguide.co.uk. |
| “Term” | the service period specified in the Invoice, beginning on the Invoice date unless otherwise stated. |
| “Website T&Cs” | GCG’s Terms and Conditions of Use governing visitor use of the Site, as published at greencarguide.co.uk and updated from time to time. |
2.1 GCG shall provide the Services with reasonable skill and care and in accordance with good industry practice.
2.2 GCG retains absolute editorial control over all content published on the Site and in GCG email newsletters. In particular:
(a) in relation to Articles, GCG may edit, amend, or decline to publish any draft submitted by the Client, and may add, amend, or remove editorial commentary, caveats, images or other elements at its sole discretion;
(b) in relation to Advertisements, GCG may refuse to publish, or require modification of, any creative or copy that in GCG’s reasonable opinion is non-compliant with applicable advertising standards (including the ASA/CAP Code), incompatible with the Site’s editorial tone, technically defective, or likely to bring GCG into disrepute; and
(c) GCG determines the rel attributes applied to any Link.
2.3 Where the Client supplies Client Materials, it shall do so in the format and with the lead time specified in the Invoice (or, if not specified, in a format and with reasonable advance notice agreed in writing). Client Materials must be factually accurate, capable of substantiation, and free of third-party IPR infringement.
2.4 GCG shall use reasonable endeavours to publish Articles and Advertisements within the timeframes agreed with the Client, subject to GCG’s editorial schedule and technical operations. Time is not of the essence.
2.5 All Articles will be labelled as sponsored or commercial content, and all Advertisements will be presented in a manner that makes their paid nature reasonably apparent, in each case in accordance with GCG’s editorial policy and applicable ASA/CAP Code guidelines. The Client shall not request or require GCG to publish in a manner that would breach applicable advertising standards.
2.6 GCG gives no warranty as to the volume of traffic, impressions, clicks, search ranking, link equity, conversions, or any other commercial outcome arising from the Services. Any performance indications in GCG’s media pack or marketing materials are illustrative and not contractually binding.
3.1 The Client shall pay the Charges as set out in the Invoice, exclusive of VAT. VAT at the applicable rate shall be added to each Invoice and is payable by the Client.
3.2 Payment terms shall be as stated on the Invoice. Where the Invoice does not specify payment terms, the following defaults apply: (a) for sponsored content and advertising, payment is due in advance of publication; (b) for other Services, payment is due within 30 days of the Invoice date. Where payment is due in advance, GCG is not obliged to commence performance of the Services or publish any Article or Advertisement until cleared funds are received.
3.3 If the Client fails to pay any sum by the due date, GCG may: (a) suspend provision of the Services until payment is received; and (b) charge interest and recover reasonable debt-recovery costs at the statutory rate provided by the Late Payment of Commercial Debts (Interest) Act 1998.
3.4 If the Client disputes any Invoice in good faith, it shall notify GCG in writing within 10 Business Days of receipt. Interest shall not accrue on a genuinely disputed amount during the period of resolution. The Client shall pay any undisputed portion by the due date.
4.1 All IPR in GCG Materials (including Articles as published on the Site, all editorial contributions by GCG, and all images supplied by GCG) vest in and remain owned by GCG.
4.2 All IPR in Client Materials vest in and remain owned by the Client. The Client grants GCG a non-exclusive, royalty-free licence to use Client Materials during the Term solely as necessary to perform the Services.
4.3 The Client’s rights in respect of GCG Materials are limited to the rights granted to any visitor under the Website T&Cs. The Client may, on the Client’s own website and social media channels: (a) share a direct URL link to a published Article on the Site; and (b) reproduce brief extracts in accordance with the Website T&Cs, in each case accompanied by a clear attribution to Green Car Guide and a hyperlink to the full Article on the Site.
4.4 Nothing in these Terms grants the Client any right to reproduce, republish, syndicate or sub-licence GCG Materials in full, in part beyond clause 4.3, or in any modified form. A separate Content Licence Agreement is required for any wider use.
4.5 Without prejudice to clause 4.3, the Client shall not, and shall not permit any third party to:
(a) remove or alter any GCG attribution, byline, credit, watermark or trademark;
(b) scrape, crawl, harvest or systematically extract GCG Materials from the Site; or
(c) use GCG Materials to train, fine-tune, evaluate, retrieve-against, or otherwise develop any artificial intelligence model, large language model, generative AI system or machine-learning system, whether commercial or non-commercial.
4.6 The Client warrants that all Client Materials: (a) are accurate and not misleading; (b) do not infringe any third-party IPR; and (c) comply with all applicable laws and regulations, including the ASA/CAP Code and consumer protection law.
5.1 Each party shall keep the other’s confidential information (including the Charges) confidential and shall not disclose it to any third party without prior written consent, except: (a) to its employees or professional advisers on a strict need-to-know basis, subject to equivalent confidentiality obligations; or (b) as required by law or regulation.
5.2 This obligation does not apply to information that: (a) was already in the receiving party’s possession before disclosure; or (b) is or becomes public knowledge other than through breach of this clause.
6.1 These Terms apply from the Invoice date for the Term specified in the Invoice, unless terminated earlier in accordance with this clause 6.
6.2 Either party may terminate the Agreement on 30 days’ written notice to the other.
6.3 Either party may terminate the Agreement immediately on written notice if the other party materially breaches the Agreement and (where the breach is capable of remedy) fails to remedy it within 30 days of written notice.
6.4 Either party may terminate the Agreement immediately on written notice if the other party becomes insolvent, enters into administration or a voluntary arrangement, has a receiver or administrator appointed, or is subject to any analogous event in any jurisdiction.
6.5 On termination or expiry: (a) accrued rights and liabilities are unaffected; (b) GCG may, at its sole discretion, retain or remove published Articles and Advertisements from the Site; (c) the Client remains liable for Charges relating to Services already delivered or in production at the date of termination; and (d) clauses 4, 5, 7 and 8 survive.
7.1 Nothing in these Terms limits or excludes either party’s liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.
7.2 Subject to clause 7.1, GCG’s total aggregate liability to the Client under or in connection with any Agreement shall not exceed the total Charges paid by the Client under that Agreement.
7.3 Subject to clause 7.1, neither party shall be liable for any indirect, consequential, or special loss, loss of profits, loss of revenue, loss of business, loss of goodwill, or loss of anticipated savings, whether or not that party was advised of the possibility of such loss.
7.4 The Client shall indemnify GCG against any losses, costs (including reasonable legal costs) and damages arising from (a) any breach by the Client of clauses 4.5 or 4.6; or (b) any third-party claim that Client Materials infringe that third party’s rights or breach applicable advertising or consumer protection law.
8.1 Entire agreement. These Terms, together with the relevant Invoice, constitute the entire agreement between the parties for the Services described in that Invoice and supersede all prior discussions, representations and correspondence.
8.2 Precedence. In the event of conflict between these Terms and an Invoice, the Invoice prevails.
8.3 Variation. No variation of these Terms or an Invoice is effective unless made in writing and agreed by both parties.
8.4 Exclusivity. These Terms confer no exclusivity on the Client. GCG may enter into sponsored content, advertising, affiliate or content licensing arrangements with any third party, including competitors of the Client.
8.5 No partnership or agency. Nothing in these Terms creates a partnership, joint venture, or agency between the parties.
8.6 Third party rights. No third party has any right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.
8.7 Assignment. Neither party may assign or transfer the Agreement without the other’s prior written consent, save that GCG may assign to a successor in business or to an acquirer of all or substantially all of its assets.
8.8 Notices. Notices under these Terms shall be in writing and sent by email to the addresses shown on the Invoice, or by first-class post to the parties’ registered offices. Email notices take effect on transmission during Business Hours (09:00–17:00 on a Business Day).
8.9 Governing law. These Terms and any Agreement incorporating them are governed by the laws of England and Wales. The parties submit to the exclusive jurisdiction of the courts of England and Wales.
These Terms should be read alongside the relevant GCG Invoice.
Queries: legal@greencarguide.co.uk
Green Car Guide Ltd, 33 Harrison Road, Halifax, HX1 2AF
VAT reg: GB 103 8136 48
