Green Range Rover to be called EvoqueJuly 9, 2010
Range Rover Evoque is the official name of what will be the brand’s greenest ever model.
The final design is almost identical to the LRX concept car, and it will be available in both 4WD and 2WD, the latter offering sub-130g/km CO2 emissions.
The all-new compact Range Rover was previewed in London for guests attending a 40th birthday celebration of Range Rover held in partnership with VOGUE magazine.
George Lamb, Land Rover managing director Phil Popham, and Land Rover’s design director Gerry McGovern unveiled the new car – along with Victoria Beckham, whose involvement reflects the fashion marketing angle.
Land Rover has since received more than 10,000 expressions of interest in the new Evoque, both online and in dealerships.
The Evoque, described by the company as a coupé, will join the Range Rover and Range Rover Sport line-up in the summer of 2011. It will be the smallest, lightest and most fuel efficient Range Rover ever produced. Customers have a choice of both a 4WD and a 2WD version, with a sub-130g/km CO2 version.
The company says that the name “implies exclusivity and arouses emotions. Evoque is cosmopolitan and cross-continental, sophisticated and matches the car’s urban elegance”.
The all-new Range Rover Evoque will make its global public debut at the Paris Motor Show at the end of September and will go on sale from next summer.
See our Nov 11
off-road test of the Range Rover Evoque – Video
The car will be produced at the Halewood plant in Liverpool, where it will create 1,000 new jobs.
A new micro site has been launched containing further details and updates on the new car – www.helloevoque.com
Range Rover’s partnership with VOGUE magazine for the preview links back to 1981 when the first factory-produced limited edition Range Rover ‘In-Vogue’ was used by VOGUE magazine for a fashion shoot in Biarritz, France. This special edition led to Range Rover adopting the ‘Vogue’ nameplate in 1983 which is still a specification choice on the car today – the Range Rover Vogue.