Maserati says that it will be the first Italian luxury car brand to produce full-electric models, and the first luxury brand to launch a 100% electric sports car, with its electric range being known as ‘Maserati Folgore’.
The new GranTurismo will be the first car in Maserati history to adopt 100% electric solutions and it will debut in the market in 2023.
Next year, the all-new Grecale SUV – scheduled for launch in the next few days – will also become available as an electric version.
All Maserati models will come in a 100% electric version by 2025: the MC20 super sports car, the new Quattroporte sport saloon, and the all-new full-size Levante SUV will complete the Maserati Folgore offering.
By 2030, the entire Maserati range will be full electric, with the company claiming that it will be the first luxury brand to do this.
Maserati’s plan is part of the Stellantis ‘Dare Forward 2030’ strategic plan announced on 1st March. All the brand’s new models will be developed, engineered and produced 100% in Italy, and will be adopting electric powertrains, to bring innovation and high performance.
In 2021, the Stellantis Group’s only luxury brand reported an increase in its global market share to 2.4%, specifically at 2.9% and 2.7% in North America and China, respectively. Last year, Maserati recorded robust growth in sales, at 41% year-on-year with a total of 24,269 vehicles delivered to customers worldwide.