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Survey of 5,000 UK drivers shows low awareness of EV energy tariffs

Electric vehicles (EVs) are powering into the future, and it seems like everyone is talking about them. From cleaner air to cutting fuel costs, the benefits seem clear. But if that’s the case, why aren’t more of us making the switch right now? To truly understand the road ahead for EVs, we’ve looked at some fascinating insights from a recent EV survey of nearly 5,000 UK drivers.

The EV Roadblocks: Why do drivers Hesitate to transition to an EV?  

It turns out, there are some common concerns holding people back. The survey highlighted key perceived barriers, but the real-world experience often tells a different story. 

Upfront cost for an EV

A significant 59% of drivers still see the initial purchase price as a major hurdle. It’s a big investment, and naturally, people want to know it’s worth it. While the initial cost can be higher, significant long-term savings on fuel and maintenance often make EVs more economical over their lifespan. Government incentives and a growing second-hand market are also making them more accessible, as well as leasing options. 

EV Battery life & longevity

Doubts persist about how long EV batteries truly last and how much they’ll degrade over time. Modern EV batteries are designed to last for many years and miles, often coming with long warranties (typically 8 years or 100,000 miles). Degradation is usually much slower than widely feared, and continuous advancements in battery technology are improving their lifespan even further.

EV charging infrastructure 

Concerns about the availability of public charging points, especially on longer journeys, weigh on many minds. The UK’s public charging network is expanding rapidly, with thousands of new points added annually, including more rapid chargers for long trips. For most drivers, however, the convenience of charging at home overnight becomes the primary method, fitting seamlessly into their routine.

EV Range Anxiety 

The fear of running out of charge before reaching a destination is a classic worry for potential EV owners. Current EVs offer much longer ranges than earlier models, with many popular models comfortably exceeding 200 miles on a single charge. Combined with the growing charging infrastructure and home charging options, range anxiety is becoming less of a practical concern for everyday driving.

What Current EV Drivers Love

The experiences of those who have already leapt into electricity paint a very different and much brighter picture. The survey found that for existing EV drivers, the perceived barriers often melt away, replaced by real, tangible benefits:

• Significant Fuel Savings: A majority 88% love saving money on fuel. With petrol and diesel prices fluctuating, charging an EV at home, especially on an off-peak tariff, can lead to substantial savings.

• Lower Running Costs: Beyond fuel, 71% appreciate the cheaper maintenance of EVs, which have fewer moving parts than traditional cars.

• A Smoother Drive: Over half (54%) enjoy the quieter, smoother, and more responsive driving experience that EVs offer. It’s often described as a more relaxing journey.

• Environmental Impact: A strong 43% are motivated by the positive environmental impact, knowing they’re contributing to cleaner air and reducing their carbon footprint.

It’s clear that once drivers experience EV ownership, their initial anxieties often disappear, replaced by genuine satisfaction.

Unlocking Even More Savings: The power of EV tariffs many don’t know about

Despite the benefits of going electric, a surprising number of current EV drivers aren’t fully aware of the specialised electricity tariffs designed specifically for them. Only 34% of potential EV buyers and 49% of existing EV owners were aware of dedicated EV tariffs. This lack of awareness is a missed opportunity to maximise savings and make EV ownership even more appealing.

So, what makes an EV tariff beneficial?

• Time-of-Use Benefits: Many EV tariffs offer cheaper electricity during off-peak hours, typically overnight. This means you can plug in your car when demand (and prices) are lowest, significantly cutting your charging costs compared to standard tariffs. For instance, some specialised tariffs allow you to fully charge a 40kWh EV battery for as little as £3.

• Greener Charging: Many of these specialised tariffs also ensure that your electricity comes from renewable sources, allowing you to charge your car with a clearer conscience.

• Smart Charging Integration: Some tariffs are designed to work seamlessly with smart chargers, allowing for automated, optimised charging schedules that take advantage of the cheapest and greenest energy.

• Budget Predictability: By offering a more predictable and often lower cost for your EV’s “fuel”, these tariffs help you manage your household budget more effectively.

Leveraging these tariffs means you’re not just saving money on petrol, you’re optimising your home electricity consumption for your EV, making the most of your investment.

Steer Towards an Electric Future

The insights from thousands of UK drivers confirm it: going electric is not just about environmental responsibility; it’s a powerful way to take control of your energy costs. While initial concerns about EVs are natural, the real-world benefits, especially when paired with smart energy choices like dedicated EV tariffs, translate directly into significant savings on your household budget.

If you have an EV, It’s worth finding out more about E.ON’s EV tariff, called Next Drive. Embracing efficient and sustainable solutions can help you achieve greater control over your energy costs. Whether it’s optimising your EV charging to take advantage of off-peak rates or simply understanding how renewable energy sources contribute to even lower monthly bills. 

E.ON’s Next Drive tariff offers home charging at just 6.7p/kWh for seven hours from midnight until 7am every night. This means that in the best conditions a smart #1 with a 49kWh battery could be fully charged from 0 to 100% overnight with an Ohme charger for just £3.29 for the Smart’s 193 mile range.