Paul Clarke, Editor, Green Car Guide

Paul Clarke is widely acknowledged as the one of the UK’s leading communication experts about green and electric cars. Paul founded Green Car Guide, the UK’s original green car news site, in 2006, and has spent the last 12 years editing the site and reviewing all the leading green cars – whether they be petrol, diesel, hybrid or electric – with the aim of seeking out cars that are efficient and great to drive.

Paul has appeared on television and on the radio as an expert about green cars and low emission vehicles, as well as speaking at a number of industry conferences.

Paul has also attended and written about more automotive and low carbon automotive conferences than any other journalist over the last 12 years, providing Paul with an informed and in-depth knowledge about green car issues and future trends.

Paul also directs communication projects within the industry. Such projects include Electric Nation, which is the world’s largest electric vehicle smart charging trial, and its predecessor, My Electric Avenue. Both of these projects have exceeded their targets in terms of the recruitment of electric vehicle drivers, and both of these projects have won awards for their effective communication.

Paul also directs the communication for Go Ultra Low Nottingham’s ULEV Experience initiative, and he also works with Transport for Greater Manchester’s Go Electric programme.

Paul has written and directed the production of videos for the Energy Saving Trust, including the ‘Electric Car Guide’ and ‘Which Car is Most Suitable for You?’ animation.

Working with the £1bn government-industry Advanced Propulsion Centre (APC), Paul directed the production of the APC’s website and video, as well as providing support in other areas such as copywriting and event communication.

Paul works with the Low Carbon Vehicle Partnership (LowCVP), providing support with communication for events, as well as in other areas such as the copywriting and direction of design for recent reports about green buses.

Acting as a communications director in the wider automotive industry, Paul carries out a range of roles, including for the Northern Automotive Alliance (NAA), for the NAA’s projects which involve members such as Bentley Motors, and for a number of companies involved in the automotive industry. In these roles Paul typically develops a communication strategy and directs its implementation, which could cover a range of areas such as a new brand, website, copywriting, photography, video production, PR and social media.

Paul has competed in a number of driving events, including eco-driving challenges, such as winning the internal combustion engine class in the 2012 RAC Future Car Challenge by achieving a record-breaking 103mpg in a BMW 116d ED, and achieving a 40% improvement in the driving range of an electric BMW ActiveE in the 2011 RAC Future Car Challenge.

Paul has run his own communication consultancy for 27 years and for much of that time, in addition to specialising in the automotive industry, he has worked in the areas of the environment, sustainability, low carbon and energy, with clients such as The International Union for the Conservation of Nature (IUCN), the National Trust, Natural England, ScottishPower Renewables and EA Technology.

Find out more at www.automotivecomms.co.uk