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71% of motorists say fuel-efficiency is a major factor in choosing a car , and 35% would pay more for an environmentally friendly car, according to a Ford-sponsored survey of 6,000 people.
The survey also shows 53 per cent consider climate change to be the world’s biggest issue and 57 per cent would prefer to lead a more environmentally conscious lifestyle.
“The survey shows that even in economically difficult times there is a clear desire for vehicles that are more environmentally friendly,” said Barb Samardzich, vice president Product Development, Ford of Europe. “Ford is extremely focused on meeting this demand now and in the future, and this goes hand-in-hand with delivering products that help reduce running costs.”
Ford commissioned the survey in Denmark, France, Germany, Italy, Spain and the UK to better understand the opinions and attitudes of Europeans across a range of mobility issues – from car sharing to green driving to the future of the internal combustion engine.
The survey shows that for 71 per cent, fuel-efficiency is a major factor in choosing a car; 60 per cent prefer to choose models from carmakers that have targeted a reduction in their environmental impact; and 68 per cent consider fuel-efficiency when driving.
In 2013 Ford will introduce to Europe its first ever zero-tailpipe emissions passenger car, the Focus Electric, to be joined later by hybrid and plug-in hybrid vehicles.
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